
Magazine
When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.
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Beads with benefits: A biodegradable alternative to microplastics
Gentle, natural and eco-friendly? Here’s an exfoliator we all want in our drawers
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What’s in a label? The curly girl knows
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
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Take your oral care routine to the next level with these four formulations

DIY masks: A natural, customizable, and totally Instagrammable beauty trend
This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you
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The retinol revival
Ready for a blast from the past? Find out how retinol is making its comeback as an anti-aging skincare craze for people of all ages.
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Your anti-aging products are getting old
They say we get wiser with age, so our skincare products should be smart enough to impact the skin-structuring processes that change as we get older. Here’s how.
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Textured treats to make your skin feel extra yummy
This tasty skincare trend, inspired by our favorite desserts, caters to your skin and your sweet tooth.
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Get all touchy-feely with transformational textures
Transform your outlook (and your skin, of course!) with skincare textures that change at your touch.
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