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View Microbiome

Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.

Articles about Microbiome

Revive & Reset Your Scalp Microbiome

The secret to hydrated skin is more than a quick fix

Bacteria on your skin: Gross or gorgeous?

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Benefits for Microbiome

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Anti-Pollution

Healthy Scalp

Featured Formulations

Hair Fortifying Serum

Papaya Sheet Mask

SmootHydrate Post Wash Treatment

Probiotic Moisture Lock Broad Spectrum SPF 15

View Textured Hair

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.

Articles about Textured Hair

What’s in a label? The curly girl knows

Hair care routines for curly, coily, textured locks

Passport to Textured Hair Ingredients & Solutions

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Benefits for Textured Hair

Anti-Pollution

Hair Enhancement

Healthy Scalp

Oil Control

Hair Prevention

Featured Formulations

(S)layed Edge Gel

Skip the ‘poo Co Wash

Style-Locked Setting Mist

Conditioned + Defined Curl Cream

Hot in Hair Thermal + Color Protection Spray

View Sustainability

BASF creates chemistry for a sustainable future. In beauty, that means ingredient transparency and traceability, responsible use of precious resources, and minimizing carbon footprint while providing tools to help brands meet their own sustainability objectives.

Articles about Sustainability

Supporting Communities Around the World with Sustainable Sourcing

Our Palm Commitment

Water: Our most precious resource

Net Zero CO2 Emissions by 2050

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Benefits for Sustainability Featured Formulations

Clean and Relax Cleansing Concentrate

Power Shower Powder

Strawberry Melting Mask Stick

Fresh Obsessed Dry Shampoo Mist

Raise the Bar Solid Shampoo

View Superfoods

Power up your skin’s defenses with nutritious superfoods-based skincare.

Articles about Superfoods

The facelift formula from under the sea

Boost your skincare routine with fermentation

Use these superfoods to power up your skincare routine

Fight aging skin with this “superfruit” dynamic duo

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Benefits for Superfoods

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Featured Formulations

Gel2Oil Post-Wash Treatment

Moisture Restore Argan Conditioner

Intense Purifying Toner

Facial Sculpting Cream

SmootHydrate Post Wash Treatment

View Textures

Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.

Articles about Textures

Textured treats to make your skin feel extra yummy

Get all touchy-feely with transformational textures

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Benefits for Textures

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Featured Formulations

Bare Canvas Priming Stick

Gel2Oil Post-Wash Treatment

Intense Purifying Toner

View Marine Ingredients

BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.

Articles about Marine Ingredients

Seanactiv™ for a more youthful, brighter eye contour

The facelift formula from under the sea

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Benefits for Marine Ingredients

Moisturization

Anti-Aging

Sensitive Skin

View Multicultural Beauty

The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers

Articles about Multicultural Beauty

Understanding Hyperpigmentation

Melanated Skin: A moisturizing, mattifying solution developed specifically for Black skin

Care Creations talks the future of Black Skincare with Good Beauté founder Kimberly Hairston-Hicks

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Benefits for Multicultural Beauty Featured Formulations

Curls on Lock Gel Styler

View Clean Beauty

It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.

Articles about Clean Beauty

Lead the charge to reformulate for 1,4-Dioxane limits

Clean cleansing is socially responsible — and in high demand

Beads with benefits: A biodegradable alternative to microplastics

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Benefits for Clean Beauty

Moisturization

Featured Formulations

Cosmopolitan Shower Peel

Friendly Planet Face Scrub

Fresh Obsessed Dry Shampoo Mist

View Epigenetics

Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.

Articles about Epigenetics

Turn back the clock on aging skin

Wake up, Sleeping Beauty: We have your youthful skin fix

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Benefits for Epigenetics

Anti-Aging

Featured Formulations

Facial Firming Booster

View Sun Care

Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays.

Articles about Sun Care

Brighten your day with sun care for broad spectrum UV protection

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Benefits for Sun Care

UV Filter

Featured Formulations

Natural Baby Goodness

Spray-It! ZnO UV Protection (Theoretical SPF 30)

Edgy Defiance Day Cream with UV Protection

Spray-It! ZnO Moisturizing UV Protection (Theoretical SPF 30)

Cover-it! ZnO Tinted Moisturizer (Theoretical SPF 20)

View Timeless Beauty

Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.

Articles about Timeless Beauty

The retinol revival

Your anti-aging products are getting old

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Benefits for Timeless Beauty

Anti-Aging

Featured Formulations

Correct + Protect Primer with Replexium^®

Rapid Wrinkle Repair Firming Cream with Replexium^®

SWOP^® Treatment Formula Powered with Replexium^®

View Adaptogens

Adapt your skincare formulations to help your customers manage the stresses of the modern world.

Articles about Adaptogens

Breathe in, breathe out — what are adaptogens all about?

Recipes with Adaptogens

DIY masks: A natural, customizable, and totally Instagrammable beauty trend

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Benefits for Adaptogens

Anti-Aging

Sensitive Skin

Featured Formulations

Serum to Sheet Algae Mask Base

Powder to Paste Cooling Mask Base

View Global Beauty

Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.

Articles about Global Beauty

The subtle magic of Nordic skin and hair care

Is it time to update your skincare routine?

Inner wellness for outer beauty: Skin & hair self-care in 12 stages

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Benefits for Global Beauty

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Anti-Pollution

Healthy Scalp

Featured Formulations

Cozy Up Hair Mask

Hygge Lip Balm

Translucence Creme

Aligning Moisturizing Essence

View Sensitive Skin

Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.

Articles about Sensitive Skin

Calm the itch for sensitive skin products

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Benefits for Sensitive Skin

Sensitive Skin

Featured Formulations

Luminous Eye Contour

Hydro-Balancing Body Lotion

Happy Baby No Tears Shampoo

View Oral Care

Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.

Articles about Oral Care

Style your smile with mild, natural oral care

Take your oral care routine to the next level with these four formulations

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Benefits for Oral Care Featured Formulations

Chew-n-Rinse Tablets

Fresh Revolution Tooth Gel

Tropical Burst Children’s Tooth Gel

Misty Refresh with Natural Antioxidant

View Mens Care

Articles about Mens Care

Take quarantine beards to the next level

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Benefits for Mens Care

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Body Architecture

Aesthetic Modifier

Featured Formulations

Beard Repair Lotion

Keep your Beard Thickener

Tri-Wash Cleanser

Men's Premium Protection Spray Broad Spectrum SPF 20

Men's Eye Rescue Roller

News & Events
Videos and Webinar Replays
Rinse Off Body Care Trends

Personal Care products from BASF Care Creations

Rinse Off Body Care Trends

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Rinse Off Body Care Trends

Rinse Off Body Care Trends

Webinar replay of BASF's Rinse Off Body Care Trends!...

Webinar replay of BASF's Rinse Off Body Care Trends!