BASF to Launch New Digital Services at Personalized Beauty Summit

BASF is a Gold Sponsor for the 2022 Personalized Beauty Summit in San Francisco, California led by Kisaco Research. During the Summit, BASF will demo its digital tools, D’lite, Emuage ®, and Emollient Maestro.

BASF will also participate in a panel discussion at 9:30 am on March 30: How Technology and Data can Transform or Create New Revenue

Opportunities. BASF will discuss how we are leveraging digitalization and blockchain technology to create greater transparency in our product supply chain.

D’lite: Integrates multiple apps that seamlessly link BASF expertise in the cosmetic industry and beauty trends. Register here: https://dlite-global.basf.com/

Emuage: Enables users to create their own individualized personal care products on-demand.

Emollient Maestro: Users to calculate ideal emollient mixes according to consumer demands and identify targeted replacements of industry benchmarks