BASF Care Creations® is reaffirming its strong commitment to accelerate inclusion and diversity in the personal care space. Under the theme “Human. Nature”, BASF will introduce “state-of-the-art” concepts, formulations and ingredients for the personal care industry such as:
Unveiling the latest chapter of the Textured Hair Journey by presenting new data generated on Hair Care portfolio ingredients, supporting textured hair consumer needs for conditioning, repair, and styling, as well as new claims including detangling, strengthening and frizz management.
New addition to the portfolio of Zinc oxide UV filters: BASF Care Creations will present the high-performing, new natural dispersion that meets industry clean claims. Its best-in-class transparency will be demonstrated with sensory panel data on Fitzpatrick skin types I-V.
Launching new Skin Care Bioactives: Supported by new data backed by clinical studies, this ingredient launch addresses Hyperpigmentation in Melanated Skin, one of the most common concerns among consumers with deep skin tones.
Want to learn more? Join BASF at booth 501.
