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View Microbiome

Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.

Articles about Microbiome

Revive & Reset Your Scalp Microbiome

The secret to hydrated skin is more than a quick fix

Bacteria on your skin: Gross or gorgeous?

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Benefits for Microbiome

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Anti-Pollution

Healthy Scalp

Featured Formulations

Hair Fortifying Serum

Papaya Sheet Mask

SmootHydrate Post Wash Treatment

Probiotic Moisture Lock Broad Spectrum SPF 15

View Textured Hair

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.

Articles about Textured Hair

What’s in a label? The curly girl knows

Hair care routines for curly, coily, textured locks

Passport to Textured Hair Ingredients & Solutions

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Benefits for Textured Hair

Anti-Pollution

Hair Enhancement

Healthy Scalp

Oil Control

Hair Prevention

Featured Formulations

(S)layed Edge Gel

Skip the ‘poo Co Wash

Style-Locked Setting Mist

Conditioned + Defined Curl Cream

Hot in Hair Thermal + Color Protection Spray

View Sustainability

BASF creates chemistry for a sustainable future. In beauty, that means ingredient transparency and traceability, responsible use of precious resources, and minimizing carbon footprint while providing tools to help brands meet their own sustainability objectives.

Articles about Sustainability

Supporting Communities Around the World with Sustainable Sourcing

Our Palm Commitment

Water: Our most precious resource

Net Zero CO2 Emissions by 2050

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Benefits for Sustainability Featured Formulations

Clean and Relax Cleansing Concentrate

Power Shower Powder

Strawberry Melting Mask Stick

Fresh Obsessed Dry Shampoo Mist

Raise the Bar Solid Shampoo

View Superfoods

Power up your skin’s defenses with nutritious superfoods-based skincare.

Articles about Superfoods

The facelift formula from under the sea

Boost your skincare routine with fermentation

Use these superfoods to power up your skincare routine

Fight aging skin with this “superfruit” dynamic duo

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Benefits for Superfoods

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Featured Formulations

Gel2Oil Post-Wash Treatment

Moisture Restore Argan Conditioner

Intense Purifying Toner

Facial Sculpting Cream

SmootHydrate Post Wash Treatment

View Textures

Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.

Articles about Textures

Textured treats to make your skin feel extra yummy

Get all touchy-feely with transformational textures

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Benefits for Textures

Moisturization

Anti-Aging

Skin Perfection

Sensitive Skin

Featured Formulations

Bare Canvas Priming Stick

Gel2Oil Post-Wash Treatment

Intense Purifying Toner

View Marine Ingredients

BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.

Articles about Marine Ingredients

Seanactiv™ for a more youthful, brighter eye contour

The facelift formula from under the sea

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Benefits for Marine Ingredients

Moisturization

Anti-Aging

Sensitive Skin

View Multicultural Beauty

The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers

Articles about Multicultural Beauty

Understanding Hyperpigmentation

Melanated Skin: A moisturizing, mattifying solution developed specifically for Black skin

Care Creations talks the future of Black Skincare with Good Beauté founder Kimberly Hairston-Hicks

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Benefits for Multicultural Beauty Featured Formulations

Curls on Lock Gel Styler

View Clean Beauty

It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.

Articles about Clean Beauty

Lead the charge to reformulate for 1,4-Dioxane limits

Clean cleansing is socially responsible — and in high demand