Welcome to our virtual booth!

Consumers continue to look for natural ingredients in their beauty products. A challenge for formulators has been the limited selection of natural styling ingredients with fewer options available. Through formulation and testing, BASF identified effective solutions that meet the needs for the natural market with styling performance uncompromised. These solutions compare well to their synthetic counterparts and fit many clean beauty concepts.

Request a Naturally Styled Kit*

_{*Samples and formulation kits subject to BASF approval and availability}

BASF Care Creations has created the Novel, Natural Textures concept comprised of 7 leave-on and rinse-off skin care formulations. They include transformational textures, as well as food-inspired with textures such as souffles, puddings, and smoothies. The goal was to achieve the highest naturality possible of all formulations based on ISO 16128, while utilizing the building blocks for successfully creating natural textures which include rheology modifiers, emollients, emulsifiers and waxes. These unique formulas will allow for exciting self-care routines, all while bringing consumers peach of mind about the ingredients they're using.

Request a Novel Textures Kit!*

_{*Samples and formulation kits subject to BASF approval and availability}