The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers

Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.

Power up your skin’s defenses with nutritious superfoods-based skincare.

Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.

Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.

Find a restful, relaxing moment in your routine with the Nordic Beauty skincare trend.

Inner wellness shows on the outside, too — a mantra reflected in this 12-part hair and skincare routine inspired by Korean beauty.

Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.

This DIY mask trend is the full package: natural, boosted, bespoke and fun to apply! Discover a mask experience made just for you.

Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.

It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.

Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays.

Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.